Collectif chose the latter option in the below example: In fact, choosing an influencer with a dedicated following over a large one can help - especially when you need to make waves in a niche industry.ĭepending on your influencer campaign, you can create original content with your influencer or re-post content from them (with their permission). You can find an Instagram influencer for just about any industry, even if they don’t have as many followers as the big names. Canva even has a meme template to give you a good start, or you can share one already circulating the internet as Barkbox did in this example: You can create an original meme using a content creation tool like any other originally designed post. If you decide to go this route, remember to keep your memes current - no “I can haz cheezburger.” Check out what memes your followers like to share and emulate them. Some brands that strive for an approachable social media brand share memes on Instagram. In this example, Warby Parker spread the news about a store opening event: Let your followers across the world get a peek into your company event by sharing a photo or video from it. The platform gives you room to express your visual brand in product photos, like in this playful example from CBD brand Not Pot: In this example, ALDI used their product photos in an original graphic that asks followers to pick their favorite combination.Į-commerce brands on Instagram have plenty of opportunities to show off their products in their feeds. Work with your design team (or use a visual content tool) for social media to create a one-of-a-kind image for your Instagram. We’ll share even more business-specific ideas in Step 5. Your post categories might look like the examples below. When you organize your posts by subject, it’ll become easier to come up with ideas for them. Now that you know the formats for sharing Instagram content, you can categorize your posts further with topic categories. Recommended Reading: How to Use Instagram Stories the Best Way for Successful Social Media Campaigns Step 2: Determine Your Post Categories Testing out every format for future Instagram strategies: Don’t have enough analytics data to tell what posts your audience prefers? Consider a mix of post types that’s doable with your resources and helps you keep an eye on their performance.Focusing on the post types that give you the most engagement: If you have analytics showing that your audience interacts with a certain post format more than others, try giving them more of what they like.However, it’s also worth noting that it shows a user post based on the type of content the user interacts with, so you can take one of two directions in choosing your post types: Instagram’s algorithm prioritizes content that uses newer features, like Reels. They appear on your followers’ feeds, but on your profile, they have a separate tab from your other posts. Instagram Reels: Instagram Reels are Instagram’s answer to TikTok - they come in the form of 15-second videos to which you can add music and effects.They disappear after 24 hours unless you save them as Highlights. These posts can include pictures, videos, shared posts and interactable elements. Instagram Stories: Instagram Stories appear when a user clicks the username circles at the top of their feed.Multi-image posts: As their name implies, multi-image posts feature multiple images that you can swipe through on mobile or click through on the web.Standard image and video posts: This traditional format shows a single image or video.Instagram posts fall into four broad types: Step 1: Understand Different Types Of Instagram Posts This step-by-step guide will set you up for success going forward. 7 Steps To Create Your Instagram Content Scheduleīefore you fill out your calendar, it’ll help to establish a consistent posting schedule.
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